Our story
The Sober Pride Project was created to inspire strength, pride, hope, and connection. Founded in Arizona by Gilbert Martinez, we believe sobriety is an achievement to be celebrated openly—never something to hide.
Born from personal strength
The Sober Pride Project was inspired by Gilbert Martinez's personal journey of recovery. Realizing that sobriety is a journey of resilience and courage, Gilbert set out to build a platform where people can honor their milestones, share their truth, and realize they are never alone on the path to healing.
A movement of belonging
More than apparel, "Stay Strong. Stay Sober." is a daily commitment and a rallying cry for everyone choosing a better life. We are building a welcoming space rooted in encouragement, sober friendships, and authentic pride, reminding each person that they have the power to keep standing.
Pride meets recovery
You should never have to choose between being proud of who you are and being proud of your sobriety. Recovery is deeply tied to authenticity, self-acceptance, and living openly. Whether you are part of the LGBTQ+ community or an ally, our original designs remind you that your story matters.
"This is who I am, this is where I've been, and I'm still standing. Stay strong, stay sober."
Gilbert Martinez, Founder of The Sober Pride Project